How much is our sport worth?
Digicel should be ashamed to be seen with this huge cheque, the making of which could be worth more than the figure written on the cheque itself.
That is a PR issue which I would deal with on my PR blog however here I want to encourage netball clubs, organisations and associations around the Caribbean not be exploited by corporations.
Small contributions like this should really be a behind the camera donation and should not be considered a sponsorship to warrant this level of return. Yes as a donor/sponsor I am looking for some return on my investment but this is where the good corporate citizenry comes in because there should be some equitable correlation between the donation and the return.
Netball is a rich sport. We have all the mothers, sisters, aunts and nieces. We have the people with the real spending power in the community and we have to demand our rightful due.
(Click on the picture to read the Virgin Island Platinum News story and have a laugh as this pitiful cheque was actually featured in an article that spoke to Digicel's billion dollar expansion plans for the region)
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